EXHIBIT DESIGN

Two Trade Show Booths Telling
AUTOSOL’s Data Journey

Role

Lead Designer

Team

Lucy Griffeth
Thor Lubin
Giselle Xing
Nathan Derck
Malaika Adam-Samura
Natalia De La Rosa
Quiqi

Tools

Figma
Rhino
KeyShot
Vizcom
Gemini

Duration

4 Weeks

Overview

In the first of two contracts working for AUTOSOL through SCADpro, we were asked to design two booth experiences for AUTOSOL’s upcoming conferences. Our team designed touchpoints around the capabilities of products for the physical places where people meet the brand.

What is AUTOSOL?

AUTOSOL creates specialized data software that helps critical infrastructure sectors—like oil, gas, and manufacturing—safely monitor remote equipment. Because retrieving data from distant pipelines or wellheads is difficult, AUTOSOL acts as a secure digital bridge. Together, their three-part software ecosystem closes the data loop, transforming raw field readings into actionable boardroom insights.

eACM
Installed on remote equipment, this software acts as a smart filter that saves network bandwidth by sending data only when a field reading actually changes.
MQTT Broker
Functioning as a high-speed digital post office, it securely receives these targeted field updates and instantly routes them to company headquarters.
ACM
This enterprise software organizes the incoming data into centralized dashboards, providing executives with the exact insights needed for strategic decisions.

Our Design Constraints

Must be made of ready-to-purchase items
All 10×10 booth components must be used in the 20×30 booth to save cost
Include a takeaway to encourage engagement, in the AUTOSOL team’s experience this really helps
Must display the three brand products’ capabilities

What Other Booths Do

We started with who else is on the show floor.
We looked at competitor booths and at layouts from other exhibitors, then designed three ways our 10×10 can stand out of the crowd.

Two people standing beside a competitor booth with an orange Kepware backdrop and a wall-mounted screen

Two staff behind an orange counter at a competitor booth under a Proficy Accelerate backdrop

A large exhibitor booth with a lit overhead sign, olive trees, and oversized illuminated letters

A tall red exhibitor booth with a hanging gold curtain and a demo counter

A red and pink exhibitor booth with kiosks and a large demo screen

Kepware and Proficy are competitors. Kohler, groq, and Atera are other exhibitors whose layouts we pulled for inspiration.

Our First Three Concepts Around One Objective

Craft an intuitive booth flow that naturally educates visitors on how AUTOSOL is now uniquely positioned as the only company to offer the full data journey from field readings to boardroom insights, after releasing their new MQTT Broker.

Concept 1

The ring and three touch points represent how AUTOSOL’s three products complete the full data journey from the field to the boardroom.

$13,704.96Total cost

Concept 2

A more logical setup of black walls around a more private meeting space, allowing AUTOSOL’s sales team to shine.

$8,937.97Total cost

Concept 3

Provide a guided experience on how AUTOSOL’s three products interact with each other, starting from the outside touch point (the field readings) and moving to the innermost touchpoint (the insights).

$23,743Total cost

Unique Takeaway Ideations

Field-worker takeaway ideas: jacket can coolers, AirTag key rings, Maglite flashlights, a key-ring multi-tool, work gloves, and sunglasses — Takeaways for the ICC Conference
(Focused on workers in the Field)

Boardroom takeaway ideas: an AUTOSOL claw machine, tote bag, notebook, card holder, water bottle, chocolate coin, enamel pins, a ruler multi-tool, and a bottle-opener keychain — Takeaways for the future Conferences
(Focused on the Boardroom)

Our Feedback: Push Concept 3, but work on a more cost-effective plan
and they love the vending machine angle

So We Created Our Core Principles

Enable Independent Discovery: Design a self-guided space where attendees can easily grasp the AUTOSOL product ecosystem capabilities and how the tools interact.
Maximize Brand Reach: Develop highly desirable, unique takeaways to drive word-of-mouth engagement and turn attendees into organic, mobile brand ambassadors on the show floor.
Highlight the Competitive Edge: Center the environmental design around AUTOSOL’s unique market position as the only provider with this three-product integration.

Things to Keep in Mind

Create spaces within the booth to discreetly store items
Factor in shipping costs on transporting items from conference to conference
Create high-quality mockups to print on booth components

Creating the 10ft×10ft Booth

We started from our original concept and turned it into a more polished look: three screens display the product capabilities on curved graphic walls, leading the attendee through a guided interactive showcase. Matching counters that allow for pamphlets and computers, floor graphics that guide the user, and a claw-machine giveaway to increase brand visibility throughout.

Cost down from $23,743 → around $16,500

Four renders of the 10 by 10 booth: two angled views, a front elevation, and a top-down plan with curved graphic walls, three screens, counters, and red chevron floor mats

Generated show-floor visual of the 10 by 10 booth with staff talking to visitors in front of a purple LED wall

Generated show-floor visual of the 10 by 10 booth with the claw machine and can-cooler prizes on the counter

A generated show-floor visual of the 10×10.

Creating the 20ft×30ft Booth

Next, we experimented with how to take those pieces and reuse them in the large booth.
We did, and added a floating red ring as a grander centerpiece for the bigger space.

Front render of the 20 by 30 booth centerpiece: a red ring above three towers with a screen and a high table

Dimensioned line drawing of the centerpiece: inside circle 7.3 feet wide, outside circle 9.8 feet wide, towers 9.8 feet, backdrop 6.3 feet, and tables 3 feet wide by 1 foot deep by 3 feet high

The 20×30 needed to be a centerpiece design, so we grabbed one of our most grand original designs to incorporate.

Render of the 20 by 30 booth with a curved AUTOSOL hanging banner above the red ring, two kiosk towers, graphic walls, and a table with chairs

The team designed a hanging banner as an added feature that broadcast the AUTOSOL branding and further accentuated the three-pronged product ecosystem.

20 by 30 booth from the front left, with the banner above the ring

20 by 30 booth seen straight on from the front

20 by 30 booth from a raised front-left angle

20 by 30 booth from an elevated side angle with the table and chairs in front

Unique Takeaways

Creating a more interactive experience than simply walking up and getting an item, once an attendee walks through the three touchpoints they get a special token to play the claw machine and win one select prize.

Option 1

Buy Basic Mini

A small tabletop claw machine with tokens and keychain prizes

$549.90 (Best Buy)

Option 2

Rent Full Size Custom

A full-size AUTOSOL-branded claw machine filled with jacket can coolers

$600–800 per day (Local Vendor)Includes custom branding and setup

Included Prizes

AUTOSOL-branded Maglite flashlights and gift box

Logo Loops for the Video Walls

We designed these to play on the large video walls in both booths. One is a loop of the logo, and one adds product messaging.

Logo loop1:35

Logo loop with messaging1:35

Every Part Is Something You Can Order

All booth components are ready-to-purchase items, and every 10×10 component carries over into the 20×30. Here is the full list, how it ships, and how it gets printed.

Parts list, quantities, and suppliers

Booth components, quantities per booth, and suppliers
Booth component	10×10	20×30	Supplier
Carried over from the 10×10
Interactive kiosk TV screens	3	3	Amazon
Video wall	1	2	LED Nation
Magnetic promotional fabric counterStorage space inside	1	1	Backdrop Source
Integrated monitor fabric display tableWith TV mount and storage space	3	3	Backdrop Source
Custom 2×3 rugs	3	3	Floor Mat Shop
Added for the 20×30
Table and chair set2 chairs, 1 table	–	1 set	Showdown Displays
Standing ring structure and middle wall panel	–	1	Backdrop Source
Triangle hanging banner14 ft W × 5 ft H	–	1	Backdrop Source

Storage and Shipping

The booth has to travel and be stored between shows, so both are built into the parts.

Storage

Both the table and the panels come with hidden storage compartments inside.

Integrated monitor fabric display table with a zipper at the bottom

Shipping

The video wall comes with a custom tough case setup for shipping. The table and panels come with transport cases.

LED video wall, 9.5 feet by 6.3 feet, shown with its road case and control hardware

Metal-frame table beside the carry bag it packs into

Printing

Print template sizes, in inches

Print template dimensions per fabric piece, in inches
Piece	Finished size	Bleed line	Seam line	Safe line
Straight tension media wall	9.8 ft W × 7.5 ft H	119.6 × 92	117.6 × 90	112 × 85
Integrated monitor table display, panel	2.6 ft W × 7.5 ft H × 2 ft D	34 × 91	32.8 × 89.6	29 × 86
Integrated monitor table display, counter	Same unit	99 × 37	97.8 × 35.8	94 × 32
Magnetic promotional fabric counter	2.6 ft W × 2 ft D × 3.3 ft H	–	110.6 × 39.6	107 × 37
Sky tube pinwheel triangle hanging banner3 pieces	14 ft W × 5 ft H	170 × 62	168 × 60	163 × 56
Top ring standSeam line given as ring diameter	7.3 ft inner ring, 9.8 ft outer ring	–	87.6 inner, 117.6 outer	–